Through a media generated image of national charity, the United States as a society often looks down upon Africa. With bias, Americans view African culture as primitive, poor, disconnected, violent , and disease ridden. With this view upon African culture, many individuals would find it hard to believe that a market for cellular phones actually exists. To go along with these stereotypes we created an advertisement for cell phones for the country of Kenya that portrays these beliefs: a basic, standard model phone with limited function. This advertisement exemplifies the disconnection and poverty that is believed to be universal in Africa. These beliefs however would be extremely inaccurate. In reality, Kenyans are as connected to the digital age as the rest of the world. Almost 90% percent of individuals in Kenya own a cell phone. In fact, people in Kenya are four times more likely to own a cell phone than a toilet. As we continue our investigation, we raise the question as to wether cell phones in Africa are used more efficiently than cell phones used in our society.
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